What we do is simple: make innovation better, cheaper, and quicker.
We focus, through our vision and mission, to give you the power to change the 90% failure rates usually associated with innovation at a cost and pace that has never been possible before.
We work “end-to-end” to ensure the strategy, idea, concept, product, and execution to keep everything aligned to the consumer truth.
Join the dozens of companies & individuals who have contacted us for innovation support by filling in the form at the bottom or calling us on +44 (0)207 873 2481.
We use cutting edge consumer insight tools to give you the confidence as we build ideas, concepts and products. Consumers validate every decision in the innovation process, so you can have confidence in the products and invest for success.
Previously constant consumer validation would have been prohibitively expensive. Today with cutting edge consumer insight tools, costs are now a fraction of what they used to be and have the bonus of being quicker. Our way of working is to give you control over the cost, so you are always clear about what you will receive.
In the past innovation would have taken months. Using our agile approach, we can now deliver product development in days, sometimes even hours. Typically we get consumer feedback within a couple of hours.
Our team has a blend of skills, including creativity, training, problem solving and commercial skills
Bill has over 15 years client side experience, developing scores of successful innovations still generating millions of pounds in revenues and profits, and since 2010 has helped dozens of companies develop branded and retailer own brand innovations
Sam has decades of experience both client side and agency side, developing penetrating insights that unlock profitable growth
Steve has decades of experience in developing new, exciting and profitable products in consumer good with his background in engineering and science.
Andy has years of experience in developing powerful international sales & marketing campaigns for reknowned global brands
