Creating Possibilities.

The home of agile insight.

Agile innovation.

Fast growth.

We only use proven,
data-driven approaches.

We’re not in the business of opinions, we’re in the business of growth, which we use scientific methodologies to deliver.

Our approach is purely about facts and following the consumer truth, using data to deliver better, quicker and more affordable innovation. Our ambitious goal is a zero-failure rate for innovation launches, and our mission is to create commercially viable, long-term innovations. We think big and act boldly, every time. Sometimes that means moving towards where the consumer is, rather than where we think they are. If you’re up for the challenge, then Creating Possibilities is the partner for you.

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Work Examples

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Collaborative Success with Seep and Creating Possibilities – Integrating Eco-Friendliness with Consumer Desires in Cleaning Products

Background Seep, an innovator in the eco-friendly cleaning product sector, focuses on sponges and scourers…

Fireheart Coffee – Creating a Distinctive Premium Roast Coffee Brand

Background Three founders of Fireheart Coffee were faced with the challenge of establishing a premium…

Project Masterchef – A Model of Agile Innovation within Manufacturing Constraints

Introduction Project Masterchef, initiated by Creating Possibilities, was designed to revolutionize product innovation within the…

Uncovering Insights and Their Application in Consumer Product Development at HIPP

Background HiPP Organic UK, a prominent brand of baby food products, embarked on a mission…

HUb
viewpoints

TRENDS, OPINIONS and industry insight

UK cuisine tRends

WHAT ARE PEOPLE EATING TODAY

INNOVATION INVESTMENT

Most Innovative
Categories &
Retailers

client testimonials

Working with Creating Possibilities has given us invaluable and performance enhancing insight on our NPD projects, including [yellowtail] and some new to world brands such as PepperBox which have since gone from strength to strength. They brought an incredible depth of insight to the table, helping us to chart new innovation routes with precision and speed. Their guidance on naming hierarchies and pricing strategies was invaluable, all backed up by clearly communicated, actionable recommendations. This level of insight and strategic thinking is exactly what we needed to ensure our brand and NPD ideas were setup to deliver success to both our business and our customers.

Kevin Chinn

Marketing Director, [yellowtail] Wines.

Creating Possibilities was instrumental in helping us navigate the complex task of launching a new brand that truly encapsulates the essence of Fireheart Coffee. Their deep understanding of our consumers’ needs, emotions, and validate core brand expressions shaped an authentic experience that radiates the passion of freshly roasted coffee. The team’s remarkable efficiency and pace made the process not only fruitful but also an absolute pleasure. Without a doubt, they have been a crucial partner in translating our vision into reality

Russell Stinson

Co-founder, Fireheart Coffee

Creating Possibilities proved to be our compass in the competitive landscape of alcohol-free beer. Their agile and rigorous insight process, that validates everything with consumers, eliminated subjectivity from key brand and innovation decisions, giving us the confidence we needed to steer Lucky Saint in the right direction. Thanks to their objective approach, we’re certain we’re growing the right way.

Kerttu Inkeroinen

Lucky Saint