At Creating Possibilities, we constantly seek to refine and enhance our approach to insight and innovation. Our bespoke set of proprietary tools helps us achieve this goal, enabling us to unlock growth opportunities for clients through a rigorous, data-driven methodology. These specialised tools allow us to optimise every aspect of the innovation process, from ideation to launch.
Elcano helps us explore vast and complex topics when we need to gather insights from abundant online information quickly. This AI-powered tool scans hundreds of sources, identifying and organising relevant themes and insights that provide clear direction on perplexing innovation topics. Elcano speeds up the discovery process, saving time and resources compared to manual research methods. With Elcano, we can swiftly cut through the complexity of any topic to reach meaningful consumer truths.
Sentinel – Staying Ahead of the Competition
Sentinel allows us to monitor competitors’ product innovations, helping clients get ahead of the game. This tool scans hundreds of retailer sites daily, flagging new products or enhanced features. We then research competitors’ launches with consumers to equip clients with strategic recommendations on whether to ignore competitors innovations or how to intervene, isolating what elements of the competitor’s products are motivating. Sentinel provides an indispensable early warning system, ensuring clients are the first to know about relevant category innovations.
Exclomotion – Crafting Concepts That Resonate
Exclomotion utilises AI to rapidly generate product concepts that tap into consumers’ memory structures and emotions related to a category. This tool eliminates the frustration of manually crafting concepts while ensuring the results resonate strongly with consumers. Exclomotion leverages reinforced learning from consumer feedback to continuously refine and enhance the concepts produced.
Geniuse – Uncovering Exciting Use Cases
Geniuse identifies new and compelling product use cases based on consumers’ emotional connections with a category. Its continuous learning loop rapidly uncovers exciting and unconventional ways consumers could integrate brands into their lifestyles. This provides invaluable opportunities for our clients to expand their relevance and introduce their brands to new audiences.