Welcome to the Hub

Discovering the Future of CPG Innovation: Your Gateway to Insightful Knowledge and Agile Practices at the Hub by Creating Possibilities

Welcome to the Hub at Creating Possibilities, your premier destination for cutting-edge thoughts and pioneering practices in insight and innovation within the Consumer Packaged Goods (CPG) industry. Here, we’ve curated an extensive collection of our white papers, thought leadership pieces, comprehensive research findings, and best practices, all designed to equip you with the knowledge and tools needed to stay ahead in a rapidly evolving marketplace. Whether you’re seeking inspiration, guidance, or proof of our agile innovation approach’s impact, the Hub offers a wealth of resources to ignite your next breakthrough. Join us in the pursuit of transformative innovation that not only meets but exceeds consumer expectations, driving growth and success in your ventures.

Linkedin Comfort Food

🍔🍰 **The Comfort in Comfort Foods: A Deep Dive into What Warms our Hearts and Fills our Bellies** 🍰🍔 In the culinary world, few things universally resonate like comfort foods. But what exactly transforms a meal into a comfort food? We asked 500 consumers to help us find out what made food comfort food, their…

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Innovation Investment: The Key to Growth

In today’s competitive landscape, innovation is often seen as the key to accelerating growth. However, questions persist about exactly how impactful innovation investment is and how companies should approach it. How much should we invest in Research & Development(R&D) and new product development? What kind of returns can we expect on that investment? Ultimately, does…

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Exploring the World of Whisky: Insights into Burns Night

Burns Night presents a unique opportunity for whisky brands to connect with consumers. However, our research shows that most people in the UK do not celebrate this traditional Scottish celebration. At Creating Possibilities, we wanted to uncover insights into how brands can motivate broader consumer interest in Burns Night as a whisky exploration and enjoyment…

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