In today’s dynamic CPG landscape, traditional approaches to innovation and marketing often fall short. Lengthy development cycles, assumptions instead of data, and lack of consumer alignment frequently lead to high failure rates and wasted resources on products that miss the mark.
Creating Possibilities challenges this status quo through pioneering Agile methodologies designed to accelerate innovation, amplify insight, and unlock endless possibilities.
Agile Insight optimises the discovery of consumer and market truths using targeted sprints. This process involves:
- Clearly defining a learning objective or hypothesis upfront.
- Executing short sprints, typically 1-2 weeks, to quickly gather data.
- Reviewing insights, refining hypotheses, and planning the next sprint.
- Utilising flexible research methods – quantitative, qualitative, or secondary as needed.
- Engaging clients in the sprint reviews to co-create the learning journey.
With Agile Insight, you don’t have to start with a lengthy brief or commit to an inflexible research plan. The focus is on rapid learning and adaptation guided by emerging data. This agility leads to profound consumer understanding with minimum time and cost.
Agile Innovation: Aligning Concepts with Reality
Agile Innovation brings game-changing agility to the product development through sprints focused on creation, testing, and refinement. This approach involves:
- Generating an array of ideas or concepts aligned to the product strategy.
- Subjecting these ideas to Continuous Validation through consumer tests, gauging emotional and rational appeal.
- Analysing results, adjusting concepts, and re-testing in rapid sprints.
- Utilising digital prototypes and simulations to elicit authentic consumer feedback.
- Track quantified metrics like purchase intent to measure progress tangibly.
Agile Innovation accelerates concept refinement, progressively enhancing concepts until they exceed preset benchmarks for consumer appeal and commercial viability. This consumer-centric process eliminates assumptions, waste, and subjective decisions by grounding product design in real market feedback.
The Agile Advantage
Embracing agile processes delivers five key advantages: