Introducing an innovation to the market is pivotal in determining its success or failure. An impactful launch requires extensive planning, precise execution, and seamless collaboration across all departments. Launchpad Masters from Creating Possibilities is the pre-launch catalyst that sets your innovation on the path to success through meticulous launch planning and optimization.
Our sole focus is realizing the full potential of your product by ensuring a stellar debut in the market. We take complete ownership over every aspect of your launch, acting as the master architects constructing an integrated strategy across marketing, operations, sales and more.
Launchpad Masters builds on our proven Launchpad Blueprint methodology. This approach entails:
Aligned Product Launch Strategy: We bring together stakeholders from all departments – R&D, marketing, sales, finance, supply chain, etc. Collaboratively, we create a unified launch strategy that aligns objectives across the organization. This cross-functional strategic alignment is the bedrock of a smooth, effective market debut.
Immersive Marketing and Sales Activation: Leveraging advanced Brand Effectiveness evaluation tools, we craft targeted multichannel marketing campaigns tailored to your product and market. This includes digital marketing, social media engagement, PR, traditional advertising and experiential marketing. The goal is an immersive, omnichannel brand experience that engages both consumers and retailers.
Optimized Pricing and Promotions Plan: We employ pricing analysis tools to determine optimal pricing that highlights your product’s value. Strategically timed promotions persuade retailers to stock your product and encourage trial among consumers.
Consumer-Aligned Go-to-Market Strategy: Our GTM strategy aligns product distribution with real-world consumer shopping behaviours. This ensures your product has visibility and accessibility in retail environments where it will most likely resonate with shoppers.
Supply Chain & Logistics Optimisation: By collaborating with your supply chain partners, we guarantee operational excellence in production planning, inventory management, and logistics. This results in efficiently meeting forecasted demand.
Performance Tracking and Optimization: We establish critical metrics aligned with your launch objectives and continuously track them. This enables real-time adjustments to your launch strategy based on market feedback.
Compelling Commercial Proposition: We create a persuasive proposition conveying your product’s unique benefits and upside potential. This convinces distributors, wholesalers and retailers to actively stock, promote and sell your innovation.