We love talking about Innovation. So much so, we’ve created a blog area where you can find out more about our thoughts on innovation.
When implementing an innovation strategy, we are often asked about the split of resources against big projects and the everyday projects. Often we have clients who are swamped by the everyday projects – renovation of existing brands; new flavours; new pack sizes – and therefore can’t focus on the longer term, business changing innovation, but [...]
How to know if you have a winning product? Today we presented at the Speciality and Fine Foods Fair at Olympia on the above topic. As promised, here is the presentation on our Innovation tips and the links we showed today. Below are the main points we raised during our presentation. Innovation Tip 1 – [...]
When developing new products, should your estimates of future value from these new products be precise or rough? Here’s an analogy… You love playing tennis, especially grass court tennis. You and a friend decide to play each other and you find that courts at your local tennis court are easy to book, but you must [...]
