Innovation is a wholly human enterprise and without great people, skilled in generating ideas, selecting the right ideas and determined to profit from those ideas, innovation will simply flounder.
If those innovation skills don’t exist, then we work with your team to develop pracitical & profitable innovation skills such as truly understanding who your customers are, what they want, and how to deliver what they want.
We share & practice a number of psychologically proven creative techniques, so they can generate high quality ideas that meet the needs of your customers and that are potential profit drivers for your organisation.
We also demonstrate great ways to prioritise and decide what ideas to take forward and we explain how to take them forward.
By focussing on your team’s skills, you’re ready to take on the challenge and reap the benefits from innovation.
The key skills we work with you on are
- Issue Identification
- Target Consumers
- Consumers’ Needs
- Innovation Opportunity
- Innovation Strategy
- Generating Ideas
- Selecting Ideas
- Developing Concepts
- Generating Minimum Viable Products
- Validating MVP
We know that the most effective way to develop these skills is by guiding your own team through every step of the way, so that they generate the expertise to be able to develop their own innovations.